The Crew

Tyler Seelig

Tyler grew up surrounded by cameras and family. While pursuing his undergraduate degree from Liberty University (and later his Masters in Accounting from Temple University) he founded the dedicated Cardinal Camera "Used" location out of his home in 2016. Soon after, he opened the first brick-and-mortar store in Chalfont, PA.  With a focus on pre-owned film cameras and equipment of all types, the business continued to grow and the shop moved to a larger building in Lansdale near his family's flagship store. Today, C.C.U. has grown from a small bedroom to a 10,000 square-foot building, which will open in 2025. When Tyler's not working at the camera shop in Lansdale, or in Philadelphia as a CPA, he is most often spending time with his wife and their two kids on their small farm in Bucks County. 

Ben MacMaster

Ben was C.C.U.'s first employee and has been with the shop since the early days in Chalfont, PA. Born in Philadelphia and raised in South Jersey, Ben has spent his life working with cameras whether it be as a professional photographer, in the lab, at the repair bench, or in sales & management. With decades of experience, his vast knowledge of the evolving business has helped grow C.C.U. to what it is today. During the summer, Ben loves to spend his Saturday nights documenting the historic Cowtown Rodeo in New Jersey. Additionally, he enjoys cooking and traveling with his wife. 

Olive Froman


Rich Lesmeister

Rich is the newest edition to the C.C.U. crew, having joined us in Spring of 2024. After moving to North Carolina to pursue his degree in Media Studies & Creative Writing at the UNC-Chapel Hill, the pandemic lead him back home to PA with the addition of a rediscovered love for photography that eventually led to his local camera shop... During this time, he worked in sales & marketing for small businesses that kept him close to his passion for music and art. In his downtime, he loves making music, writing, and spending time with his wife & family.